Manager, Marketing
About Us:
Our purpose at Avient Corporation is to be an innovator of materials solutions that help our customers succeed, while enabling a sustainable world. Innovation goes far beyond materials science; it’s powered by the passion, creativity, and diverse expertise of 9,000 professionals worldwide. Whether you’re a finance wizard, a tech enthusiast, an operational powerhouse, an HR changemaker, or a trailblazer in materials development, you’ll find your place at Avient. Join our global team and help shape the future with sustainable solutions that transform possibilities into realities. Your unique perspective could be the key to our next breakthrough!
Position Summary
The Industry Marketing Manager provides leadership in strategic and tactical marketing (market penetration, segmentation, and effective EVE tools and launch packages) and platform/product definition for Avient's products and positioning. This individual is a thought leader who performs independently and has demonstrated the ability to effectively interact and influence peers and the next level up in organizations (Avient and Customer
Essential Functions:
· Engagement of customers and the business leveraging key tools such as situational analysis, sales & marketing plans, the NPC process, EVE tools, the pricing quote tool, marcom resources, effective product launch kits, etc.
· Track and measure key market trends, competitive position, and delivery on specialization strategy.
· Monitors business results. Initiates and updates Strategic Plan in conjunction with management in each region.
· Generates effective marketing campaigns, advertising programs and technical literature. Ensures industry sales records are analyzed and performance is evaluated against sales targets. Monitors gross margins and profitability against control standards.
· Establishes and implements the industry’s overall marketing goals. Monitors business results. Initiates and updates Strategic Plan in conjunction with management for their industry.
· Directs the development and introduction of new products with sales, research, manufacturing, and distribution. Supervises technical literature, advertising campaigns, definitions, specification, and performance standards. Develops, reviews and coordinates product promotion, technical presentations, and advertising through marketing staff and Marketing Communications.
· Directs or oversees new market development for current or prospective programs of for the penetration of existing markets. Directs or oversees market research and analyses to track future marketplace trends, customer needs, competitor data, and product performance and acceptability. Monitors results and formulates short and long-term marketing strategies.
· Ensures customer and Avient sales personnel receive continuous technical support in the form of up-to-date product application technology, training, and problem solving. Develops contacts with major customers and suppliers. Conducts sales calls to maintain customer contact, promotes sales efforts, evaluates market trends, and develops business at target accounts.
· Provides direction and training in Business Unit/Company/Corporate wide marketing training programs.
· Works closely with Environmental Health & Safety to ensure products meet local, state, and federal/country regulations.
· Attends various trade/organization functions to develop business contacts and gather market information.
· Supports and is committed to Avient's LSS improvement process. Plans strategies to ensure error-free work and conveys this attitude in the daily performance of various duties.
· Coordination, support, and participation in the NPC process and the situational analysis system.
· Develop the strategic marketing direction for their industry.
· Creates value proposition for the assigned industry, focusing on the customer and ensuring product quality and consistency.
· Responsible for communicating marketing activities to regional sales team, customer service, global partners and manufacturing to ensure smooth transition of strategy to action.
· Holds strategic conversations with R&D and partners to set direction for Avient in the assigned industry. Takes customer and market trends, feedback, and opportunities to create technology focus. Owns key linkage between customer, business and technology.
· Leads the development and planning of the industry approach, modeling, and marketing communication(s). Drives measurement and tracking activities including market size, market share, and ROI.
Education & Experience Qualifications:
- Minimum bachelor’s degree in Chemical, Engineering or Marketing related majors.
- MBA background is a plus
Physical Demands:
- More than 10 years general working experience, a minimum of 5 years of experience in marketing roles with proven expertise in strategic marketing, innovation portfolio management and influencing leadership across functions and regions.
- Solid working experience in automotive markets with in-depth understanding of automotive market dynamics, customer buying behavior and value chain structure.
- Strong communication skillsets across functions and geographies with good culture agility.
- Problem solver, result and action oriented.
- Fluency in verbal and written English.
- Self-motivated, Taking Initiatives; High learning agility.
- Travel from 40% to 60%.
Avient Leadership Behaviors:
We believe that all of our global employees are leaders and that the six most important behaviors for driving our strategy and culture are the same no matter if an employee is a leader of self, a leader of others, or a leader of the business. By playing to win, acting customer centric, driving innovation and profitable growth, collaborating seamlessly across Avient, and motivating and inspiring and developing others and yourself you will accelerate your ability to achieve Avient’s strategic goals, to meet our customer needs, and to accomplish your career goals.