Marketing & Communication Specialist

Avient Corporation has a position for a Marketing & Communication Specialist as part of the Marketing & Sales team. This position supports our Protective Materials Business unit which was recently acquired from DSM Corporation and is located in Geleen, The Netherlands.

ABOUT AVIENT

Avient Corporation (NYSE: AVNT), with 2021 revenues of $4.8 billion, provides specialized and sustainable material solutions that transform customer challenges into opportunities, bringing new products to life for a better world. Examples include:
•    Unique technologies that improve the recyclability of products and enable recycled content to be incorporated, thus advancing a more circular economy
•    Light-weighting solutions that replace heavier traditional materials like metal, glass and wood, which can improve fuel efficiency in all modes of transportation and reduce carbon footprint
•    Sustainable infrastructure solutions that increase energy efficiency, renewable energy, natural resource conservation and fiber optic / 5G network accessibility
•    Avient employs approximately 8,700 associates and is certified ACC Responsible Care®, a founding member of the Alliance to End Plastic Waste and certified Great Place to Work®. For more information, visit www.avient.com.

ABOUT AVIENT PROTECTIVE MATERIALS

Avient Protective Materials (APM) is patent-owner and manufacturer of Dyneema®, the world’s strongest fiber™. Dyneema®, the world’s strongest fiber™ is APM’s premium product brand for Ultra High Molecular Weight PolyEthylene (UHMWPE) fiber, UD and fabric. Dyneema® combines maximum strength with minimum weight. It is 15 times stronger than quality steel and 40% stronger than aramid fiber, both on weight for weight basis. Dyneema® is used in countless applications where its performance is critical, and failure is simply not an option. Many of these applications would not be possible to design and engineer without Dyneema®. For the people wearing it, and working with it and designing with it, we summarize the promise we make with Dyneema® as “with you when it matters”. Industries like law enforcement, maritime, offshore, medical, defense, sports, outdoor, renewable energy, and personal protective equipment rely on Dyneema® for its lightweight, protective and durable properties. 
Dyneema® is born from innovation. Our scientific expertise in advanced materials is created with a combination of processing knowhow, material knowledge and application experience. We’re proud of our long-term collaborations with customers, and the IP protected Dyneema® technology platforms we have created together. From start-ups to global industry leaders, we invest in helping our customers develop the next generation of performance-leading applications. Further information on Dyneema® is available at www.dyneema.com. 

THE CHALLENGE

As the Marketing Communication Specialist in Europe for our MarCom team, you will play a pivotal role in the successful implementation of the global brand strategy at a regional level. You will also support the Marketing & Sales organization by localizing communication plans into integrated, segment-specific activations. In this position, you will be supporting key customers and collaborating with global agencies to ensure consistency in brand messaging in line with  our brand guidelines and values. You will report to the Global Business Director of DSM Protective Materials. This is a hybrid-role, based in Europe.
Are you an internationally oriented marketing communication manager with strong stakeholder management skills and do you thrive in a customer-focused environment? Are you able to take the lead by defining the right approach to represent our brand to our B2B-customers? Then this is could be your next challenge!

KEY AREAS OF RESPONSIBILITY
•    Collaborate with Marketing & Sales organization to understand the various segment needs across different sectors and target audiences. 
•    Implement and monitor marketing communications plans at the regional level; including but not limited to support with: tradeshows, social campaigns, product launches, content creation, channel distribution, performance tracking and optimization and reporting.
•    End-to-end tradeshow coordination for global exhibitions  
•    Develop sales tools to enable customer value selling and differentiate Dyneema® versus incumbent and competitive materials as a premium product brand.
•    Work together closely with Marketing & Sales teams, supporting key customers in joint marketing initiatives, while maintaining brand consistency through trademark licensing agreements
•    Align with various internal functions – including Marketing & Sales, Legal and Corporate Comms – to create compelling marketing content across all platforms and channels based on localized support requirements.   
•    Leverage market insights to continually optimize platform and content performance to determine ROI of MarComm activities.
•    Cooperate with external agency partners and consultants. Create and analyze metrics to evaluate program effectiveness and report back to relevant stakeholders; drive continuous improvement.
•    Remain current in marketing trends and as a subject matter expert for such topics.