Job Summary

The Senior Industry Manager provides leadership in strategic and tactical marketing (market penetration, segmentation, and effective EVE tools and launch package) and platform/product definition for Avient’s products and positioning. Supervise a small team of professionals with frequent global interactions and has significant role in strategic planning process. This individual is a thought leader who performs independently and has demonstrated the ability to effectively interact and influence all levels of organizations (Avient and Customer), including the VP/GM level.

Essential Functions

The Purpose of the Marketing Function is to Deliver:

• Profitable growth.
• Gross margin targets as a percentage of sales.
• Gross margin percentage expansion.
• Vitality index growth.
• Vitality GM targets.
• New product launches.
• Engagement of customers and the business leveraging key tools such as situational analysis, sales & marketing plans, the POL process, EVE tools, the pricing quote tool, marcom resources, effective product launch kits, etc.
• This role is a senior role in terms of thought leadership in driving innovation and growth by leveraging sales, technology and marketing globally.
• Monitors business results. Initiates and updates Strategic Plan in conjunction with management in each region.
• Track and measure key market trends, competitive position, and delivery on specialization strategy.
• Identify new ideas and opportunities for growth.
• Generates and monitors effectiveness of sales campaigns, advertising programs and technical literature. Ensures industry sales records are analyzed and performance is evaluated against sales targets. Monitors gross margins and profitability against control standards. Reviews industry prices, discontinues unprofitable products, and supports price increases.
• Establishes and implements the industry’s overall marketing goals. Monitors business results. Initiates and updates Strategic Plan in conjunction with management for their industry in each region.
• Directs or oversees the development and introduction of new products with sales, research, manufacturing, and distribution. Supervises or monitors the development of new product pricing, technical literature, advertising campaigns, definitions, specification, and performance standards.
• Develops, reviews and coordinates product promotion, technical presentations, and advertising through marketing staff and Marketing Communications.
• Directs or oversees new market development for current or prospective programs of for the penetration of existing markets.
• Directs or oversees market research and analyses to track future marketplace trends, customer needs, competitor data, and product performance and acceptability. Monitors results and formulates short and long-term
  marketing strategies. Presents strategies to upper management for approval.
• Experience interacting with senior executives, possess executive presence and ability to communicate recommendations with confidence.
• Ensures customer and Avient sales personnel receive continuous technical support in the form of up-to-date product application technology, training, and problem solving. Develops contacts with major customers and suppliers.
• Conducts executive marketing/sales calls to maintain customer contact, promotes sales efforts, evaluates market trends, and develops business at target accounts.
• Selects, trains, develops, and motivates an effective supporting staff. Provides direction and training in Business
• Unit/Company/Corporate wide marketing training programs.
• Works closely with Environmental Health & Safety to ensure products meet local, state, and federal/country regulations.
• Coordinates and attends various trade/organization functions to develop business contacts and gather market information.
• Supports and is committed to Avient’s LSS improvement process. Plans strategies to ensure error-free work and conveys this attitude in the daily performance of various duties.
• Coordination, support, and participation in the POL process and the situational analysis system.
• Develop and implement the strategic marketing direction for their industry.
• Creates value proposition for the assigned industry, focusing on the customer and ensuring product quality and consistency.
• Creates brand identity and recognition for the assigned industry.
• Responsible for communicating marketing activities to regional sales team, customer service, global partners and manufacturing to ensure smooth transition of strategy to action.
• Holds strategic conversations with R&D and partners to set direction for Avient in the assigned industry. Takes customer and market trends, feedback, and opportunities to create technology focus. Owns key linkage between customer, business and technology.
• Leads the development and planning of the industry approach, modeling, and marketing communication(s).
• Drives measurement and tracking activities including market size, market share, and ROI.
• Provides leadership to and manages the business unit marketing team. Includes performance evaluations, management of personnel related issues, implementation of performance plans, and coordination of personnel changes, succession planning, and mentoring & coaching. Team members may be located in a remote location.