Sr. Industry Manager
PolyOne Corporation (NYSE: POL), is an award winning workplace because of the value we place on our people and their contributions through recognition programs, competitive pay, community involvement, and opportunities to grow professionally and personally. We have a proven track record of promoting from within by providing professional development opportunities. We are a 3.4 billion-dollar world class global provider of polymer solutions with our materials used in products ranging from the colors in sports equipment to the polymers in the latest automobiles. With more than 7,600 global associates and 80+ facilities around the world, we outperform our competitors with our innovative products and services. If you like to be challenged in a fast-paced, team environment and collaborate with top, innovative talent, then PolyOne is the ideal company for you to build a career.
Job Summary:
The Senior Industry Manager provides leadership in strategic and tactical marketing (market penetration, segmentation, and effective EVE tools and launch package) and platform/product definition for PolyOne’s products and positioning. Supervise a small team of professionals with frequent global interactions and has significant role in strategic planning process. This individual is a thought leader who performs independently and has demonstrated the ability to effectively interact and influence all levels of organizations (PolyOne and Customer) including the VP/GM level.
Essential Functions:
The purpose of the Marketing Function is to deliver:
· Profitable growth.
· Gross margin targets as a percentage of sales.
· Gross margin percentage expansion.
· Vitality index growth.
· Vitality GM targets.
· New product launches.
· Engagement of customers and the business leveraging key tools such as situational analysis, sales & marketing plans, the POL process, EVE tools, the pricing quote tool, marcom resources, effective product launch kits, etc.
· This role is a senior role in terms of thought leadership in driving innovation and growth by leveraging sales, technology and marketing globally.
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· Monitors business results. Initiates and updates Strategic Plan in conjunction with management in each region.
· Track and measure key market trends, competitive position, and delivery on specialization strategy.
· Identify new ideas and opportunities for growth.
· Generates effective sales campaigns, advertising programs and technical literature. Ensures industry sales records are analyzed and performance is evaluated against sales targets. Monitors gross margins and profitability against control standards.
· Establishes and implements the industry’s overall marketing goals. Monitors business results. Initiates and updates Strategic Plan in conjunction with management for their industry. Reviews industry prices, discontinues unprofitable products, and supports price increases.
· Directs or oversees the development and introduction of new products with sales, research, manufacturing, and distribution. Supervises technical literature, advertising campaigns, definitions, specification, and performance standards.
· Develops, reviews and coordinates product promotion, technical presentations, and advertising through marketing staff and Marketing Communications.
· Directs or oversees new market development for current or prospective programs of for the penetration of existing markets. Directs or oversees market research and analyses to track future marketplace trends, customer needs, competitor data, and product performance and acceptability. Monitors results and formulates short and long-term marketing strategies. Presents strategies to upper management for approval.
· Experience interacting with senior executives, possess executive presence and ability to communicate recommendations with confidence.
· Ensures customer and PolyOne sales personnel receive continuous technical support in the form of up-to-date product application technology, training, and problem solving. Develops contacts with major customers and suppliers. Conducts sales calls to maintain customer contact, promotes sales efforts, evaluates market trends, and develops business at target accounts.
· Selects, trains, develops, and motivates an effective supporting staff. Provides direction and training in Business Unit/Company/Corporate wide marketing training programs.
· Works closely with Environmental Health & Safety to ensure products meet local, state, and federal/country regulations.
· Coordinates and attends various trade/organization functions to develop business contacts and gather market information.
· Supports and is committed to PolyOne’s LSS improvement process. Plans strategies to ensure error-free work and conveys this attitude in the daily performance of various duties.
· Coordination, support, and participation in the POL process and the situational analysis system.
· Develop the strategic marketing direction for their industry.
· Creates value proposition for the assigned industry, focusing on the customer and ensuring product quality and consistency. *
· Responsible for communicating marketing activities to regional sales team, customer service, global partners and manufacturing to ensure smooth transition of strategy to action.
· Holds strategic conversations with R&D and partners to set direction for PolyOne in the assigned industry. Takes customer and market trends, feedback, and opportunities to create technology focus. Owns key linkage between customer, business and technology.
· Leads the development and planning of the industry approach, modeling, and marketing communication(s). *
· Drives measurement and tracking activities including market size, market share, and ROI.
· Other duties as assigned.
Education and Experience
In addition to the PolyOne Competencies required for all jobs, the following qualifications are required for this job:
- Master’s degree and 10+ years of experience required
- New product marketing
- Marketing Strategy
- Managing direct reports
- Marketing materials development
- Training/mentoring others
- Margin/Profitability tracking
- Global experience
- Ability to influence others and be assertive
- Timely and accurate completion of projects and assignments
- Analytical Skills
· Excellent verbal and written communication skills
· Leadership experience required
Software Skills:
· SAP Business Warehouse
· Microsfot PowerPoint
· Microsoft Word
· Microsfot Word
· Microsoft Excel
· Microsoft Outlook
Information Technology Training Courses:
· IT Security Education
We offer a competitive salary, incentive and benefit plan to eligible employees. Benefits include medical, dental, vision, life insurance, disability, spending accounts and 401(k).
PolyOne Corporation maintains a policy of non-discrimination in providing equal employment to all qualified employees and candidates regardless of race, sex, sexual orientation, gender identity, age, color, religion, national origin, disability, genetic information, protected veteran’s status, or other legally protected classification in the state or locality in which a person is employed.